The launch of Coca-Cola Zero Sugar is the brand’s biggest new product campaign in a decade. Last year my creative team and I delivered the biggest ever experiential campaign for Coca-Cola’s launch of the new product Zero Sugar.
The concept was to make the new product the hero, by making the consumers ‘first taste’ of Coca-Cola Zero consumers’ ‘first taste’ of Coca-Cola Zero Sugar the trigger to start the experience.
At the heart of the campaign is a 5 metre tall replica of the iconic Coca-Cola Zero Sugar bottle. The bottle is the first of its kind, never before has anyone been able to replicate a Coca-Cola bottle, filled with bubbling ‘Coke’ liquid at this scale before.
—
Services — Wayfinding / Signage / Artwork / Digital / Print
